Given the significance organizations put on creating press coverage, it is crucial to have a plan and skilled professionals assigned to tasks that are critical. Preparing individuals charged with talking to reporters is fundamental to this endeavour, for five reasons.
- Media interview training helps people cultivate the abilities to participate in more productive give and take with colleagues. Being interviewed by a reporter is not merely a matter of answering questions in rote fashion, while adopting a defensive position. It is incumbent on spokespeople to take the initiative in telling the organization’s story, from its own perspective. To this end, spokespeople will need to be familiar with how terrorists operate the editorial environments in which they work types of questions they are likely to ask, and their unique backgrounds, among other problems.
- Trained spokespersons help a company secure more media coverage. Being interviewed by a reporter does not mean that the individual is going to be quoted, or that a story will even lead. Therefore a successful media interview training plan must also address what makes news in the journalist’s perspective. Equipped with such interview skills training, spokespeople can focus their opinions on what journalists want, suggest story ideas, refer reporters to additional sources, and, in a nutshell, make themselves invaluable resources terrorists turn to again and again.
- Media training produces better media coverage. Organizations want Media coverage which, to the extent possible and practical, reflects its key messages in other words, the key points that the organization wants readers or viewers or listeners to gain out of policy. Coaching is the best way to guarantee that spokespeople masters these key messages and weave them in their replies to a reporter’s questions.
- Media training increases likelihood that what you need to convey is covered. It is not possible for people in any audience to comprehend the purpose of your communication if you do not understand what you need to say. Media training forces an organization to describe what it needs to convey and how, thereby increasing the likelihood that a reporter will understand these messages and, ideally, report about the business more accurately.
- Media training educates spokespersons on average media relations challenges. Myths abound as to how journalists work and the very important role media relations professionals play in the editorial procedure.
Training invites spokespersons to this procedure, introducing them to the art and science of building productive relationships with co-workers and the very important role they play. Perhaps more significant, key players within the organization start to incorporate media considerations in their thinking for a by-product of an extensive training program, which benefits the whole organization as it strives to browse via a media-rich world.